The LEMAS were launched in 2003 by In Brief to recognise the efforts of marketers throughout the UK. The Law Society’s Law Management Section Award was open to firms with 20 or less partners and rewarded superior marketing initiatives from the past calendar year.

Alongside the overall development of the sports business advisory practice, Lees Lloyd Whitley’s campaign objective was to build on the commitment to cricket at all levels, which has been long established within the firm and following their appointment as legal partner with the Professional Cricketers’ Association in January.

By using its budget effectively, the firm were able to develop a beneficial commercial relationship with local and business communities, which in turn helped to increase the awareness of cricket and encourage involvement by players and spectators of all ages.

The success of the campaign has been shown by other sports organisations approaching Lees Lloyd Whitley to discuss similar partnerships and the firm has also been able to offer its clients opportunities to support the game both locally and nationally.